Same-Day Storytelling

Beginning April 26, 2026, St. John Media provided three days of coverage for Inizio during Asembia 2026 in Las Vegas.

The goal was to capture the energy and activity surrounding Inizio’s presence at the expo while creating content that could serve multiple purposes across social media, marketing, and internal communications.

Working as a two-person team, Joey St. John led production on the expo floor while Tom Converse handled post-production.

The project was built around an ambitious same-day turnaround model.

Working Around a Single Expo Badge

Because of the expense associated with accessing the expo floor, Inizio provided St. John Media with a single floor badge.

Rather than allowing that logistical restriction to limit the production, Joey St. John and Tom Converse developed a streamlined workflow around it.

Joey remained on the expo floor, capturing approximately 20 interviews with Inizio employees as well as extensive B-roll of booths, attendees, networking, presentations, and the overall atmosphere of Asembia.

Throughout each day, Joey and Tom would meet partway across the property.

Joey would hand off camera cards containing the latest footage and immediately return to the expo floor to continue filming.

Tom would then ingest the footage and begin editing while production continued.

Delivering Content the Same Day

The resulting videos were story-driven pieces, generally between one and three minutes long, incorporating interviews with supporting event footage to tell individual stories from throughout Asembia.

Most importantly, the workflow allowed St. John Media to deliver polished videos the same day they were filmed.

That meant Inizio could begin publishing professional content while the conference was still happening rather than waiting days or weeks after the event had concluded.

The client responded extremely positively to the approach, particularly because this level of rapid-turnaround content was not something they were seeing from other companies at the event.

Turning a Challenge Into a Strength

What initially appeared to be a logistical challenge ultimately became one of the production’s greatest strengths.

The project demonstrated how a small, experienced production team can operate efficiently within a massive conference environment while delivering timely, story-driven content when it has the greatest relevance.