Turning Hands-On Knowledge Into Training

In January 2026, St. John Media partnered with Geno’s Steaks at its original South Philadelphia location for a two-day production designed to transform the company’s hands-on knowledge into a structured video training system.

As Geno’s Steaks continued expanding beyond its original location, including operations at Philadelphia International Airport and other off-site locations, maintaining consistency became increasingly important.

The goal of the project was to give employees a visual resource showing exactly what the Geno’s standard looks like, regardless of where they were working.

The training series covered numerous aspects of day-to-day operations, including sandwich preparation, fries, beverage service, bread handling, meat care, grill procedures, equipment and facility maintenance, and customer service.

Rather than simply explaining these procedures in a document, video allowed experienced Geno’s employees to demonstrate the processes themselves.

Pre-Production

Pre-production was an important component of the project.

St. John Media worked to organize and refine the material into individual training lessons, utilizing tools including ChatGPT to help improve the structure and clarity of some of the scripts while preserving the expertise and terminology of the Geno’s team.

Production

During production, Kiernan Gallagher served as Head of Operations, managing the production schedule and ensuring that each lesson was completed within the two-day filming window.

Joey St. John and Tom Converse concentrated on capturing the demonstrations and instructional material in a clear, repeatable format.

St. John Media also photographed Geno’s sandwiches and menu items during the production, providing the company with professional still photography that could be incorporated into future menus and marketing materials.

Building a Repeatable System

Ultimately, the project was about more than producing a collection of training videos.

It was about helping an iconic Philadelphia brand create a repeatable system for transferring its standards and institutional knowledge to employees as the company continues to grow.